After a market analysis, we can do a full product launch strategy with broken down stages of how to carefully implement the product into the market. The main concerns after the analysis usually are related to these questions:
- Maybe the product needs some alterations that are closer to the Japanese culture?
- Should the business offer all of its production to the new market or only particular products?
- Is it possible to create a partnership with a Japanese brand and supply it with my production?
- How to schedule my entry? What could be my main costs during this process?
A case study is done after reviewing market analysis and a completely customized launch strategy is prepared. It usually includes not only cost-oriented strategic planning, but also communication planning, marketing insights, and many other recommendations on the first steps towards a successful business.